Keeping Your Brand Fresh: A Realtor’s Guide to Social Media Success
If there’s one thing I’ve learned photographing realtors over the years, it’s this: your social media presence isn’t just a “nice to have” — it’s a vital piece of your business strategy.
Orlando, FL realtor Florence Zimmerman knows this better than anyone. She joins me every quarter for a fresh brand shoot to keep her content library stocked with storytelling images that connect with her audience. By showing up consistently and sharing more than just listings, she builds trust, stays top of mind, and attracts the right clients who connect with her personality and expertise.
Why Social Media Matters for Realtors
In real estate, you’re not just selling homes — you’re selling trust, lifestyle, and vision. Buyers and sellers want to work with someone who feels approachable, knowledgeable, and invested in their needs. That’s where social media shines. It allows you to:
Stay visible even when clients aren’t actively buying or selling.
Share your personality so people feel like they know you before they meet you.
Tell your story in a way that makes your audience feel connected and inspired.
And let’s be honest — in today’s competitive market, a generic headshot isn’t enough to make that connection. You need a mix of polished, lifestyle, and behind-the-scenes content to really stand out.
The Power of Quarterly Brand Shoots
Florence’s commitment to quarterly sessions means she’s never scrambling for content. She always has fresh, on-brand imagery that fits the season, her current listings, and her personal style. This particular session took place in a gorgeous model home — the perfect backdrop to highlight her professional expertise and the lifestyle her clients dream about.
Model homes offer endless creative opportunities:
Showcase the lifestyle a home could offer.
Add variety to your feed with styled spaces and beautiful light.
Highlight details like decor, finishes, and cozy corners that speak to buyers.
Branding Tips for Realtors
Want to elevate your own realtor brand? Here are a few ideas:
Mix personal and professional content — share your market insights, but also your morning coffee, favorite local spots, and wins with clients.
Batch content during a brand shoot so you have a steady flow of photos ready for weeks or months.
Incorporate lifestyle images in real homes, neighborhoods, and spaces your clients would love.
Show your personality — smiles, candid moments, and even bloopers go a long way in building connection.
Ready to Refresh Your Brand?
Florence’s success is proof: when you invest in your brand imagery and commit to showing up online, you open the door to new opportunities, referrals, and stronger client relationships.
If you’re ready to make your socials pop with fresh, connection-driven images — whether it’s in a model home, your favorite local spot, or right in your own office — let’s make it happen.
📸 Book your branding session today with orlando branding photogrpher - ME - Shay Walker and start telling your story the way it deserves to be told.
need to chat a little more about a session? Drop your info below :)
