Clean, Confident, and On the Go: A Lifestyle Brand Session with Realtor + Educator Elliot
For this brand session, I had the pleasure of capturing Elliot—a powerhouse in the real estate world who not only works directly with clients but also educates and empowers other agents in the industry. Her session was all about blending two sides of her brand: approachable expert and savvy investor.
We shot in Winter Park, leaning into a clean, sophisticated look with that warm, lifestyle vibe that makes her content feel real and relatable. She wanted images that could speak to her clients, but also connect with other professionals in her coaching and education space.
🎯 The Right Mix of Images
When we shoot for dual-purpose branding—like client-facing content and industry education—it’s important to capture a wide range of images. We made sure Elliot had:
Polished headshots with a relaxed feel
Walking and movement shots for marketing
Candid workspace photos with her laptop and phone
Natural lifestyle imagery that feels real, not staged
That variety means she can confidently market on Instagram, email, print materials, and even when she’s speaking or coaching in her field. When your brand has more than one audience, your images should support all those touchpoints.
👗 What to Wear for Outdoor Brand Sessions
Elliot nailed the outfit game—stylish yet real. When you’re shooting outdoors, especially in a walkable town like Winter Park, comfort + brand alignment is key. Think elevated basics, layers that move, and outfits that feel like YOU.
Here are some tips:
Bring 2-3 outfits with variety: something polished, something casual, and something fun.
Add layers like a blazer, cardigan, or jacket—it gives you more posing options and makes the look feel complete.
Think about textures and tones that complement your surroundings (Elliot chose neutrals and soft earth tones that popped against Winter Park’s backdrop).
The best outfit is one you feel confident in—not one that feels like a costume.
💼 Real Estate Meets Personal Brand
Elliot’s brand isn’t just about selling homes—it’s about influence and leadership in her industry. Because of that, her photos needed to do more than market properties—they needed to market her. We focused on creating visuals that felt elevated and clean, but still had approachability and warmth.
If you’re a realtor who also wears other hats—coach, investor, speaker, educator—your visuals should represent the whole picture of your brand. That’s how you create deeper connection with all parts of your audience.
☀️ The Energy & Vibe of Outdoor Sessions
Outdoor lifestyle sessions bring something special—a sense of movement, story, and authenticity. Elliot's session had that effortless flow as we strolled, chatted, and captured in-the-moment magic. These types of shoots are perfect for showcasing your day-to-day, your personality, and the communities you love.
Whether you’re walking downtown, sipping coffee, taking a call, or just owning your presence on the street—these real-life moments make your brand content feel human. And when your audience connects with that? They’re already halfway to choosing you.
